VetShare | Our new look for 2020! New logo; same great VetShare

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Our new look for 2020! New logo; same great VetShare

The revised logo perfectly captures what our buying group is doing – identifying the areas of spend (highlighted by the pie chart slices), what makes these portions up and where we can make an impact to reduce it. You’ll see our new logo being introduced into much of what we do going forward!

What made us change?

Although we were never really that bowled over by the previous logo, it served a purpose. We had considered revising, but it was always the lowest priority on the list.

In fact, the opportunity to change came to us rather than us looking for it.

Initial Ideas (Paul Smith) approached us to see if his services would be a useful benefit to our members as he offers a wealth of services to the veterinary profession, and has done for 30 years.

After spending some time to get to know what the business does and our needs, Paul was able to identify a more suitable logo design which would fit better with our core service and sit better with our future branding style.

Since designing, we have now worked with Paul to implement this across our platforms and it’s really given us a much needed boost to revise some of our marketing!

What else does Initial Ideas do?

Their services include:

Veterinary marketing

Vet photo days



Enquiry packs, practice detailers, dispensing envelopes, postcards, business cards & everything in between.” Initial Ideas have already worked with a number of our members on logos, branding, photo days and much more.

When/why should you get in touch with initial Ideas?

One of the more common things we see when out on the road is poor signage. We’re actively looking to find a practice and often miss them – so imagine what it’s like for a prospective client/animal owner! Is your signage clear, attractive & welcoming?

Have you lost the original artwork for your practice logo or is it such low resolution that it can’t be used? Initial ideas can really help with any of these struggles and will get to know you personally to ensure what is provided reflects what you want to achieve.

Whether it’s a logo re-design, photo day or practice signage needs – consider speaking with Paul for a no obligation discussion.

A word from Initial Ideas

"Whether you’re an established practice that feels it needs to re-invent/refresh itself, or you’re a brand new practice - having an eye catching identity, or at least a consistent one, applies to both. Currently if you need marketing literature, welcome packs or practice stationery, you go straight to a print company.

If you need to replace or update practice signage, you go straight to a sign company - and if you want an online presence, you go straight to a web company. The problem with this is that all of these businesses need you (the very busy client) to provide the content, logo files, written factual information and photos. Initial Ideas creates all of this bespoke content for you to ensure your brand content is consistent, eye catching and most importantly reflects the quality of your practice for years to come."

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